How to use TikTok for companies? Here is the main question when you start to promote your brand on social platforms. At first glance, the challenge may seem really difficult, especially if you are used to working on Facebook ADV or LinkedIn. Here are businesses or companies looking for customers.
On TikTok, in most cases, users are very young members of the famous generation Z who challenge each other with music videos. If your target falls into this range, and you have a concrete interest in selling your product or service to people between the ages of 16 and 24, you can ask yourself the proper web marketing strategy on TikTok. This is how companies that have decided to make the most of the mini-videos’ power move without losing sight of the importance of a professional social media marketing approach. Moreover, they also buy TikTok views and shares to increase their brand exposure.
Bet on User Generated Content
It is a solution when they ask you how to use TikTok for companies. The videos recorded by users are spreading on this social network, and maybe there are already some clips featuring your product. It happens when you operate in B2C; it is clear. Maybe you can monitor hashtags to make sure there is useful content. In any case, you can implement this option by pushing on other channels the possibility to send or publish videos (with hashtags and tags to your brand) that have at the center the use of what they have purchased from you. This way, you can share a classic User Generated Content. In these cases, we talk about content created by the customer who puts his satisfaction in the square by becoming an ambassador, an enthusiast of your brand with great word of mouth power.
Using TikTok for Companies: The Challenges
The beating heart of TikTok: the challenge. How does this mechanism work? Simple, a brand brings together the community and invites users to do something with a musical background.
Obviously, the action, being the challenge of TikTok promoted by a brand, should revolve around a product or service. In this way, we work close to the concept of gamification. Does that mean?
You can challenge people to achieve a little material value goal but essential to them (maximum notoriety) and allow my brand to move far and wide through mini videos on TikTok.
Paid Advertising on Tiktok
It is a great way to use this reality. If you have a specific target to reach, you can choose between different ADV types on TikTok. In-feed video, the classic native advertising format, Hashtag Challenge, to push a sponsored hashtag challenge (there is also the plus version) and Brand Takeover as soon as open the app.
Launch New Products on the Market
Certainly, this app to create clips with a backing track can be used to show your community the presence of a new object on the market, a product that was perhaps long-awaited. If there is still no tension, you can use mini-videos to publish teasers designed to attract curiosity. And that could be used by influencers to get full community support. The important thing is to do a good job of content marketing and selection of professionals. Buy TikTok likes is a great way to give an extra push when you share the video of your new product.
Indeed, in most cases, TikTok can be safely ignored. Because it is not a social network suitable for everyone (as Facebook can be), and it is not easy to manage. But for sure, as the Global Web Index graphics show, it is an essential source for taking the time. Instagram has become a business hub after the purchase by Zuckerberg, while TikTok is still tied to the primordial logic. Maybe that’s why it remains one of the most common means of entertainment among what is known as Z Generation, don’t you think? Have you decided to use TikTok?